* They focus on 'look and feel' of their brand instead of response marketing...
* They think they have a traffic problem but they actually don't know how to connect with their audience...
* They think being 'on' social media is digital marketing when they actually need a content marketing strategy...
* They assume that their prospects make choices based on logic and reason but the truth is their customers buy based on emotions (which they're not triggering...)
This means that they're losing out on sales because they don't know how to position themselves and how to speak to the people who are already looking to buy from them.